PURL (Personalized Website) Campaigns  

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Want to make your direct mail marketing campaign even more effective? 

Then you should definitely consider taking advantage of our Personal URL (PURL) capabilities.

We start with a direct mail campaign, using our data management capabilites to reach the most qualified buying prospects possible. On your mailer, we include a link to a PURL containing a short survey tailored to further qualify your prospects.

You are notified every time a potential buyer visits their PURL and fills out the survey. They are given the option to receive email notifications from you, in which case they will receive follow-up emails. These emails are customized for content and time of reception depending on the prospect's PURL survey answers.

In short, you get more bang for your marketing buck by getting a direct mail campaign, PURLs that tell you which prospects are the best of the best, and postage-free follow-up email communication to those prospects.

What are you waiting for?

Other advantages of PURL campaigns:

•  Direct prospects to outside landing pages to collect further data.

•  Ask questions about your prospects characteristics or interests for your surveys to create even deeper specialty mailing lists. 

•  Keep in constant contact with email drips at time intervals decided by prospect input.

•  You integrate standard direct mail and email marketing – the most effective and personal direct marketing methods around – for one low cost.